It’s time to take a breath – to remember travel as not a series of sights, sites, experiences and places to be consumed, but as a deep engagement with place, people and ourselves. It’s time to remember to travel slowly – not slowly in terms of ‘I’m renting a villa in Tuscany for three months’, but slowly in a deeper ethical, philosophical and reflective way. A way that means we as travellers leave positive impacts locally, we contribute to the sustainability of the landscapes we travel through and beyond, and we have a deeper engagement not only with these places but with ourselves as travellers and as actors being able to contribute to a greater good.
We need to (re)imagine a form of travel that moves beyond marketing and sector understanding. We need to imagine a form of travel which occurs within landscapes, not through them